How to create a living brand

“This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time.”

“The cover has a lenticular effect with identities that chancing from one version to an other while moving the book in your hands.”

Publisher: BIS Publisher (The Netherlands)
ISBN: 978-90-6369-339-8
Author: Irene van Nes
Format: hardcover
Dimensions: 25 x 21,5 cm
Pages: 224

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“Los Logos 6 is the authoritative reference on contemporary logo design worldwide. Like the previous editions of Gestalten’s best-selling Los Logos series, the book is both a guide to the latest innovations as well as a precursor to coming styles and trends. The 400-page,
fully indexed compendium presents an unparalleled selection of cutting-edge examples from around the
globe. It is intuitively structured into seven chapters: Emblem, Script, Art Brut, Type, Glitch, Iconic, and

Publisher: Gestalten (Germany)
ISBN: 978-3-89955-450-2
Editors: R. Klanten, H. Hellige, A. Mollard, A. Sinofzik
Format: hardcover
Dimensions: 24 x 19 cm
Pages: 400

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“A good idea makes a good business sense.
Creativity is the idea behind the visual image and various symbols. While the visual image and symbols are the appearance of the creativity.
An idea has to deliver the message precisely and effectively, but this is not enough. It must make the information–receiver be willing to accept the message. Only then can the idea influence consumers' cognition, preference and specific purchase behavior.
In other words, when an idea can attract the people’s attention, motivate the potential buyers, and always end up letting them buy the products, it can be called a good idea.”

Publisher: Hightone Book (China)
ISBN: 9789867022769
Format: hardcover
Pages: 338

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The World’s Best Graphics

“Published bi-monthly has an-unique review dedicated to present the best new graphics from all over the world. It includes packaging, identity, publication, poster, DM, promotion material, campaign, card, website, environment, point of sale, photograph and illustration. ect. Our standard of selected works is as follows:
creative idea and perfect design execution. Each more than 220-page issue features around 200 of the world's best new graphics.”

Publisher: Choi's Gallery Publishing (China)
ISBN: 97816117504-1-6
Format: Softbound
Pages: 224

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